Style Inspired By You
The RealReal - Spec work with The Workshop
Art Director: Nathalie Lopez
Copywriter: Adriana Ortiz
With so many ever-evolving trends, GenZ turns to fast fashion to stay up-to-date with the latest, fleeting styles. This practice, while unsustainable, also contributes to GenZ looking outward for validation and not discovering their real styles.
The RealReal aims to change the narrative by providing luxury fashion, sustainable and authenticated to help GenZ find their own unique sense of style and selves.
