AD/CW: Adriana Ortiz
February is a month filled with love, friendship, and, of course, flowers. Valentine’s Day marks one of the busiest days for small florist shops. The problem is that some people may feel intimidated by the daunting task of putting together a thoughtful, beautiful floral bouquet for their loved ones. In addition, it may be harder for others to express how they feel on such a weighty holiday. This campaign aims to help the newly opened small shop, Araceli Floral, bridge the gap between customers struggling on Valentine’s Day and their loved ones.
Camera starts from a zoomed-in shot of a flower bouquet and quickly zooms out. We see the bouquet is held by a friendly flower shop employee, smiling at the camera.
They do a little dance, a shoulder pop or two, smile at the camera, then toss the bouquet to their left side. The shot changes to someone else catching a different bouquet from their right side.
They smile, do a twirl, and toss the bouquet to their left. This cycle continues for another two rounds, with each flower shop employee or customer doing their own, unique dance or greeting to the camera.
Finally, the shop owner catches the final bouquet, smiles and waves to the camera, and everyone jumps in the shot and waves to the camera as the camera zooms out and we see the exterior of Araceli Floral.
We open to a shot of an Araceli Floral employee behind a counter with a bunch of different flowers laid out in front of them. They wave hello to the camera.
The text reads, “Make a bouquet with me for [Valentine’s Day/Mother’s Day/A custom order, etc.]!” The text disappears after about 4-5 seconds.
They start grabbing flowers one at a time with text on the screen describing what flower type/color they are (example: red roses, white baby’s breath). The video is sped up with a cute sped-up version of a popular song playing in the background.
When the bouquet is finished, the employee reveals the finished bouquet of flowers to the camera. The camera pans over the bouquet to see the flowers in detail.
Optional: the employee can narrate the video or play a song.